The New Zealand Analytics Forum is a community of over 2,000 professionals who apply analytics to solve business problems. We explore analytics and data science across different industries, and seek to have a positive influence in New Zealand. We formed in 2013 and gather together on a regular basis in. Our regular events are open for anyone to attend. Events for your Calendar Wellington: Visualisation & Storytelling. 21st March 2018, 5.15 pm to 7 pm @ Trade Me. What is Analytics? Analytics is the application of modelling, optimisation, and data analysis for fact-based decision making. Analytics includes both a complete business problem solving and decision making process, and a broad set of methodologies that enable the creation of business value. Analytics forms a common umbrella that includes mathematical and data modelling activities undertaken in NZ by, amongst others, NZ Data Futures Partnership, the Operations Research Society of NZ, the New Zealand Statistical Association and the Institute of IT Professionals NZ (formerly the NZ Computer Society). Analytics is also supported internationally by INFORMS. Definitions on this page come from the INFORMS Analytics Section. Descriptive analytics focuses on analysing historical data to identify patterns from samples for reporting of trends. Predictive Analytics predicts future probabilities and trends and finds relationships in data that may not be readily apparent. Prescriptive analytics evaluates and determines new ways to operate by targeting business objectives and satisfying constraints. See the menu at the top for upcoming event information, and a list of our volunteer steering committee members.