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Date(s) - 02/11/2017
2:00 pm - 6:00 pm

Sweatshop Brew Bar


The NZ Analytics Forum invites you to our event on Food Chain Analytics.

Our lineup features an exciting set of speakers from Teradata , Foodstuffs, Mindhive and Fonterra and that will guide us through developments in Food Chain Analytics and stories of how they are using analytics to improve performance.
The event is free of charge and is kindly sponsored by Teradata

When: 2nd November 2pm – 5pm, with drinks and nibbles till 6pm,

Where: Sweatshop Brew Bar – 7 Sale St, Auckland CBD  www.sweatshopbrew.co.nz/

Registration: The event is free of charge, with capacity of 150

people. Please register below



Lydia Matthews, Foodstuffs – Creating Personalised Customer Experiences with Analytics – Our Journey so Far”

Lydia will show us the highlights of Foodstuff’s customer analytics achievements over the 3 years since the Clubcard launch in the South Island in 2014. She will focus on their recent developments – using customer insights and predictive analytics to automate personalisation of customer communications and sharing the lessons learned in the process.

Lydia has been at Foodstuffs for four years, starting out in the category management team, and in the national customer insights & analytics team since 2014 when Clubcard launched in the South Island.  Her work is primarily customer analytics with a focus on technologies, loyalty programmes and strategic customer insights. She has completed a BA in languages and an MBA( Distinction) specialising in marketing strategy, both at the University of Canterbury.


Jerry Castellanos , Fonterra – “Using Analytics & Visualisation to Support Food Safety and Quality decisions”

Jerry will present on using the analytics and visualisation to convert traceability data into supply chain insight to support food safety and quality decisions.

Jerry is global traceability lead within the Group Food Safety and Quality function at Fonterra. Over the last two years Jerry has led the programme responsible for delivering Fonterra’s commitment to total electronic product traceability.


Dion Bettjeman , Mindhive- ”AI and Machine Vision – driving consumerism in the Fast Food sector'”

Dion will be talking about the consumer end of the food chain – specifically fast food.

Mindhive and it’s venture partner, Fingermark, are developing AI and Machine Vision based technologies for the global QSR (fast food) market.

They’re bringing a data driven approach to the drive-thru component of the industry, profiling customers and tailoring their experiences – in a number of unexpected ways.


Leo Lopes, Senior Data Scientist at Think Big Analytics, A Teradata Company – 

“The human in the loop: providing present value in analytics with research”

Leo helps people use data to understand trade-offs better. He has helped a wide variety of business improve their bottom (or top) line. He just might have helped choose the ads you see on TV or on the web, formulate your laundry detergent, or determine your children’s course schedules and what scholarship they got. He is a recognized global Data Science leader with research papers and patents in machine learning, optimization, data mining, discrete event simulation, and forecasting.

The future may belong to machines and automated decision systems, but for the time being we’re still in a human world. Despite ever-increasing data volumes, velocity, and diversity, humans are still better than machines at asking questions, being imaginative, and pattern recognition in the absolute. On the other hand, machines and algorithms have always been better suited to large-scale, brute force, data processing and have improved to be better at pattern recognition in particular cases. In this talk, we discuss the place of humans in the analytics loop and where value can be added without waiting for new technologies to be ready.


We look forward to seeing you at this exciting event,

The NZ Analytics Forum Steering Committee


Please register below, and include your company name.


Please note: The event is free but requires a booking. Due to the limited number of seats available, we recommend that you book early and request that you make this unique opportunity a priority. If after booking you are unable to attend, please cancel your booking so that others can participate.


This event is fully booked.